These are phrases that really involve the reader, so they are following your
every word. They can include questions, words that create curiosity, and
words that cause the reader to create a scene in their imagination. Here are
some examples:
Imagine having the house of your dreams...
You probably already know...
Are you beginning to see...
Wouldn't it be amazing if...
Picture this...
That's all it takes...
Whether you believe it or not right now...
What would you do if...
How would it feel if you could...
This is just a tiny glimpse into the power of...
The choice is yours...
Free gift...
You...
Why not do it right now?
Notice when this type of marketing is being used on YOU.
